BSM Rider Training at Silverstone - Landing Page and PPC Campaign

Our ongoing relationship with the British School of Motoring has resulted in us managing one of their most recent Google Adwords Pay per Click campaigns – aimed primarily at motorcyclists and BSM's latest association; Silverstone racing circuit, home of the British grand prix.

Since the announcement of BSM's Rider Training program at Silverstone, the interest had been slightly slower than hoped, so they decided to push the training in the run up to Christmas with a dedicated Pay per click campaign. The advertising’s main objective was to raise awareness of the three courses available to both beginner and advanced motorcyclists at Silverstone.

The project involved building a basic landing page, which offered all the information needed and the telephone number call to action - www.bsmridertraining.co.uk. The PPC (Pay Per Click) advertising was set up to drive and focus on terms such as; Motorcycle Training, Learn To Ride, CBT, Motorbike training and Advancing motorbike training.

It has been a fantastic opportunity for us to demonstrate our ability to highly rank household brands on the front page of Google with a limited budget. The success which we’ve already achieved through our in-house Adword professional resource has led to us being asked to continue our management of this marketing spend till the end of the year and beyond.

Visit http://www.bsmridertraining.co.uk