Disney High School Musical 3 - The Ice Tour: Rich Media Banners

Selesti were commissioned to create a visually stunning online advertisement campaign for Disney High School Musical – The Ice Tour. Primarily using Flash animation, we designed a collection of banners in various styles and sizes, which were to be placed across the web.

The creative needed to be fun and eye-catching, whilst remaining in line with other assets associated with the campaign. The key objectives were to compete in a hostile market by grabbing the shortest of attention spans and conveying all the key messages. Banners were primarily pushing the target audience to either the Bebo profile page or to Ticketmaster, where tickets for the show could be purchased.

8 – 13 year old girls are the core market for the extremely successful series of stories of Troy, Gabriella and friends, so the advertisements were thus featured on related websites such as SugarScape - http://www.sugarscape.com/ , AOL Kids Network - http://kids.aol.com/KOL/ and Bebo – www.bebo.com to coincide with the brand new Ice Tour.

The creative was carefully balanced between being engaging, yet informative in order to encourage click-through, whilst the variety of banners for each target helped ensure a successful campaign.

Visit http://www.ticketmaster.co.uk/Disneys-High-School-Musical-Ice-Tour-tickets/artist/955701