Disney High School Musical 3 - Bebo Social Networking Profile Page

We were delighted to have the opportunity to continue our work with Disney High School Musical – The Ice Tour; this time the brief being to create a customised profile page for Bebo.

This project involved liaising directly with Bebo, to ensure whilst transforming our ideas for the creative they were feasible within their guidelines. Using a combination of striking images and Flash, the page has already achieved outstanding results, generating considerable interest in the shape of friends, comments and competition entries.

As with so many brands of Disney's size and stature, this campaign combined the efforts of multiple agencies in order to deliver the required end results; each team adding their own expertise with Selesti bringing our digital flair to the process.

The key features of the page were to generate interactivity and stimulate interest primarily through the competition, polls and trivia – all created with the intention of capitalising on the potential appetite for The Ice Tour launch.

Selesti also developed Flash animated banner advertisements aimed at pushing visitors to the customised Bebo profile as a click-through on other areas of the site.

Visit http://www.bebo.com/HSM_TheIceTour