Norwich Airport Survey Microsite

Norwich International are actively seeking customer feedback to help them develop better routes and opportunities into the region via the airport. They appointed us to design and develop a survey microsite which captures customer feedback and outputs bespoke reports.

Rather than a bland one page form, we opted for a multi-page format which makes it easier for customers to complete their answers by breaking up the questionnaire into easy chunks. Ultimately the easier a form is to use, the better the conversion rate.

Combining this with some neat Ajax coding, the page moves from left to right without having to wait to refresh. Using our past experience with Barclaycard CPI payment pages, validation is done in with usability in mind, highlighting any input fields which are incorrect or incomplete.

The survey microsite has seen a staggering response so far since the launch, we also included analytics to measure the campaign's success - so far so good!

Visit http://www.flymefromnorwich.com