Dipple & Conway opticians ecommerce facility launched

We have completed work on the ecommerce functionality for Norwich opticians, Dipple & Conway.

Their new website, designed and developed by Selesti, was launched a couple of months ago, with the ecommerce facility (integrated with our partner's payment gateway technology, SagePay), developed and hidden until the necessary offline preparations were made to sell their products through the site.

The first range which will be featured on the site for purchase will be contact lenses. The administrative burden should be largely reduced by the historic Norfolk brand selling online. Some of the features we've added to their bespoke content management system include alternative supplier notification emails, so that numerous links in the supply chain of any given product can be alerted to an order.

We hope more work with Dipple & Conway will be around the corner, for example Search Engine Marketing to attract a similar level of market share in online traffic to what which they enjoy in the areas of their three offices in East Anglia.