Petcare firm receive a Selesti rebrand

The new logo and brand identity of Home from home Petcare has been signed off and signals the first stage of a new project which will culminate in a new website for the Swanland, East Yorkshire, based firm.

Managing Director James May searched online for an award winning design agency with knowledge of Magento ecommerce, and found Selesti. The long term goal is to adapt the website into a Magento site in future, selling all the products offered in their bricks and mortar pet shop.

The rainbow has been included in the design as it is associated locally with the company, and the "hfh" prominence in the identity came from the company's belief in this working well for similar sized brands operating in their locale.

The website design is still being finalised, spreading this logo across the concept, incorporating all the planned features, which include total content management of text and images for the administration users, along with the ability to add whole new pages from the signed off design templates in real-time, with no outside help from (or incurred cost to) Selesti.

A change in budget led to significant alterations to the original brief, but we've worked hard at scoping an alternative best in class website that will give the brand the best chance of performing online.

When the site is developed, it will replace the holding page which currently sits here