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BSM Big 5 Campaign
Selesti were tasked in late 2008 with providing Flash animated banners and a bespoke landing page for BSM's "Big 5" campaign.
The crux of the offer, launched on 12th January 2009, was new starters receiving 5 hours of lessons for only £85 - a great saving and lending itself easily to copy and creative which screamed the numbers involved using the vivid orange-on-blue brand identity.
We developed three different size banners for the campaign, each sending traffic to the landing page where a quick and easy form captured information from the customer, with a large phone number visible to maximise retention through either means.
Having worked in this way with the nation's largest driving school before, we knew what was required and were already familiar with their target market. This led us to position the adverts in places like MSN, Facebook, as well as their eventual positioning on the BSM homepage and also on the parent company's RAC website.
See our other BSM projects by clicking on the links below:
Visit: http://www.bsmbig5.co.uk
