Aviva Athletics Rich Media Banners

Aviva have a strong association with UK athletics, to further strengthen their position Selesti worked with a number of agencies to help deliver a set of rich media flash banners. The latest campaign looks to focus on supporting athletes from 'playground to podium'.

The banners needed to show the transition from the athletes as children to medal-winning champions. We did this with some neat Flash trickery to make the banners more engaging.

The proposition worked well and the ads are being distributed across a broad network of sites including The Times, The Telegraph, Runners World, Virgin and across the Google content network. With Christine Ohuruogo and Germaine Mason appearing in a set of skyscrapers, MPUs and banners - the campaign has become a great success.

The banners complimented a series of poster and press adverts to strengthen the campaign.