Schofield & SB Communications Global CMS
Schofield Media has been one of our many forward-thinking clients who have seen the opportunities to monetise their rich publication content online.
Working with them has been very rewarding, offering our expertise in the digital field to provide feasible and strategic support.
Their initial brief was to develop a powerful Content Management System which is run from one central location and can easily add new magazine and publications.
Within the CMS we’ve developed dozens of customised modules, which are available to any magazine added to the system. These include:
- Event management with e-commerce ticketing and backend support for event registration/management
- Newsletter management where they can easily export newsletter subscribers from each magazine based upon content preferences
- Banner management – banners can be placed on any site, at any time for any given keyword, section, page or timescale. These can appear exclusively or run of site.
- Google style ads – adopting a similar style to Adwords, we developed a system for clients to be able to purchase sponsorship of certain keywords
- User management – they need the flexibility to restrict actions of some users and give more to others
- Media library – with of 20 magazines integrated into the CMS, we developed a shared library for ease-of-use.
With 20 magazines and several years’ worth of archived content to upload, the CMS had to be robust and powerful to cater for the high-demand. As Schofield continues its acquisition of new businesses, the flexibility is available to accommodate unlimited numbers of magazine sites into the CMS.
We continue to work and develop new modules and bespoke requirements for Schofield and it's ever growing list of acquisitions.
Visit: http://www.schofieldmedia.com
