Smashing Plates - Number plate trading
Smashing Plates is a totally distinctive website, which allows users to buy, sell and request personalised number plates. It is unique in its offering, allowing buyers and sellers of private number plates to directly contact each other.
The site has developed over many years, with the client requesting additional functionality on a regular basis in order to enhance and distinguish this site as the market leader.
The site has many core features, but some of its highlights have to be its ease of use and fast and flexible navigation. In addition, the robust search facility allows users to quickly and accurately browse the large bank of number plates in order to locate an ideal match.
Facilities that have been developed most recently include the public gallery, which allows users to upload their photographs of wanted number plates quickly and easily.
The recently bolted on “Wanted” plate facility has proved hugely successful, with people able to upload the plates which they desire to buy. The SMS retention reminder service has also been greatly received, as it enables users to sign up to receive SMS text messages when their plate requires renewal.
The large and robust CMS which was built for Smashing Plates has the capacity to store thousands of number plates and thus member details. It has recently been expanded further to send out large mass mailers to the membership subscription list.
The partnership with Smashing Plates continues to evolve and we are always working alongside each other looking for new and innovative ways to improve their two sites' functionality and SEO.