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Avery Berkel Weigh Up The Advantages Of New Site Build

The latest project to leave our studio is the new Avery Berkel website. They're a market-leading manufacturer of weighing equipment (think supermarket scales, and other gadgets for independent food retailers.)Avery Berkel are a true British success story with worldwide customers. The initial UK version of the site launched last week. You can find ithere - http://www.averyberkel.co.uk


Avery Berkel are just one of the ITW businesses we are set to team up with. As part of this ongoing project we are going to be creating revamped, mobile responsive sites for two further ITW companies in the coming months. All three businesses are global manufacturers and will share some similar key features, including being multi-lingual - with country and language selections, as well as IP recognition allowing your language choice to be remembered for future visits. However, each of the ITW businesses has its own unique brand identity, and so requires an individual front end skin.


Avery Berkel, as the first of the three sites set to roll out, has set the benchmark. Not only has the site been given a modern, stylish makeover, it boasts easy-to-use navigation. Ahead of Google's upcoming mobile algorithm update, due to roll out from the 21st April, the site has been designed to be responsive, looking its best and suitable for browsing on all devices, browsers and operating systems.


Our army of developers are cracking on with the .com version, due next month. Not only will this come with the feature of being multi-lingual, it will also include a hub for Avery Berkel's dealers and distributors. This log in area provides a mutli-currency E-Commerce platform, with training information, offers, deals and more.


If you're looking to refresh your international E-Commerce site and ensure it is mobile-friendly, then get in touchwith us here.