It's the weather for getting outdoors - what better time for Selesti to be launching the The Broads Authority's Outdoors Festival online. Former Norwich City footballer and Ambassador for Sport Norfolk Craig Fleming has launched the new website to promote the nine day event in May.
We were approached by their Head of Tourism Development, who had a real challenge to lay at our feet; they needed a new cross media brand & identity, a website planned, designed and built, all in two and a half weeks.
The events for the inaugural celebration of the magic of the Norfolk Broads were pretty much all arranged, however no logo existed, nor any idea of how to promote the festival and provide information about what was happening online.
Selesti rolled our sleeves up and immediately started drafting concepts for their logo and branding based on a design briefing where we tried to gain an understanding of the exact look and feel the festival needed to present both on the upcoming website and an accompanying offline brochure which a third party supplier were waiting for the creative to start printing!
We promptly came up with an illustrative theme, which would then be spread across all design work, connoting the rural and traditional heritage of the surroundings along with a couple getting out amongst it. This echoed the Broads Authority logo with the four swans which can been seen in their branding.
Selesti have created dozens of events management modules and systems for our clients and know from experience that search plays a key role in the success of the user experience of such websites. A Google map mashup on the homepage enables visitors to search by the postcode of the events and what is happening near to the postcode of where they live or where they'll be staying. There is then a calendar view to easily choose a date by which to view activities, plus a simple list of the days of the festival, all of which when interacted with update the map to show matching events.
The Broads Authority were keen for a traditional brochure site feel to be replicated on the website so that any users less keen to interact with functionality and simply click page by page through to the information they require would also be able to. This ties in with the Search Engine Optimised content which from the first scope gathering meeting we explained to their copywriter how text should be added. This naturally included training in how to use the content management system - which enables their administrative users to control every page of the site, events, images and text, including growing the site map organically using signed off design templates, with no technical knowledge or expertise required.
Once the conceptual page designs were signed off, the logic of the events management system planned out and intelligent search conceived, it was over to our development team who worked hard (and a few late nights) to ensure all was tidy for the required launch date of 15th April 2011. We met the deadline, and are happy to say it was another fine example of Selesti managing our resources flexibly (and promising our team a pint or two) to help a client overcome external pressures which had landed them with a seemingly impossible timescale to meet.
Since the initial go-live date of the website we have added some additional user experience 'nice to haves', and will be offering further training on all of the elements of the content management system so that after next Month's festival content can be updated and events throughout the year can be advertised upon there.