BSM have today gone live with new Flash animated banners created by Selesti, for a bespoke landing page, as part of their "Big 5" campaign.
The nation's largest driving school is attracting new starters by offering 5 hours of lessons for only £85 - a great saving and one which when combined with creative which is similarly as eye-catching, is expected to grow the British School of Motoring's driver numbers even more.
We have developed three different size banners for the campaign, each sending traffic to the landing page where a quick and easy form captures information from the customer, with a large offer-specific phone number visible to maximise retention through either means.
The adverts will be targeted at prospective learner drivers across the web, including MSN, Facebook, and eventually on the homepages of BSM and their parent company RAC.
This is a continuation of Selesti's relationship with BSM, after similar campaigns for their Silverstone rider lessons and Pass Promise offer.
View the project here