Well....being the newbie to Selesti, I was told I could add "anything" to our blog.
So, I decided for my first post I would pay a tribute to the fantastic and inspirational marketing campaign that is 'Compare the Meerkat'. It has been my favourite online and offline campaign since it first started in January 2009 and I would like to dock my cap to the clever people responsible for marketing Compare the Market for coming up with this excellent campaign!
Since the beginning of 2009, the campaign has graced our TV screens with the amazing adventures of Aleksandr Orlov. The most recent being 'The Battle of Fearlessness'!