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From Pitches To Riches For Norfolk-Based Noodle Company

Tune in to BBC2 at 8pm Sunday night (28th February) and you will experience the tale of local entrepreneur, and Selesti client Ross Mendham as he goes from ‘Pitches to Riches’ as one of Dragon’s Den’s success stories!

Wymondham-based Ross came to us back in 2013 with a vision for an eCommerce site for his innovative noodle company! His brainwave of an idea for low carb, high protein foods “stripped barenaked of the bad bits” was up and running, and he was looking for a slick site which mirrored his forward-thinking approach.

Dragon’s Den Fame

Throw in an immovable deadline and the pressure was on for our hard-working Selesti team. Bare Naked Foods was to appear on BBC’s Dragon’s Den series!

Things didn’t exactly go to plan during Ross’ pitch in front of the ever-feisty dragons. After composing himself he turned things around and secured investment from entrepreneur Peter Jones. There aren’t many brand new websites which are placed in front of 1.9 million potential visitors just days after going live! But that was the challenge ahead for us!

We called upon our extensive eCommerce know-how and focused our minds, and before long had fulfilled the brief; crafting a clean, uncluttered, mobile-responsive website with a minimalistic user journey. We built it using a bespoke platform, ‘CMS HQ’, which you can discover more about in our case study.

Reliving The Unforgettable Moment

Dragon’s Den: From Pitches to Riches will re-live the most extraordinary moments from the den. It will delve back to the very moment when Norfolk gent Ross Mendham shook hands with the Dragon, and take a look at his journey since the show.

Spoiler Alert: The 32-year-old’s company now supplies to Waitrose, Sainsbury’s, Holland & Barrett and Morrisons! What’s more, he is set to turn over a cool £1million this year, and is looking to expand into the global market!

So switch on Sunday evening to watch this one-off special, and watch the story unfold for local businessman Ross as he makes his fortune!

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