Selesti have once again been called upon by Disney in a multi-agency campaign to promote the Ice Tour of High School Musical 3. As well as a Bebo customised page which Selesti were reponsible for, another facet of the digital approach has been to create and deploy Rich Media Banners across the internet in positions of most exposure to the target audience.
These colourful, vibrant and engaging banners have generated loads of interest already, as they push traffic either to the Bebo page or directly to the relevant Ticketmaster page. Encouraging click-through is of course essential, balancing immediately enticing visuals with precisely the correct amount of information.
Read about the project details here