Metallica - Band or Brand?

Stumbled across an interesting article and then debate on the metal giants Metallica employing an agency to re-brand them and design their new artwork/sleeve for their latest album – “Death Magnetic”. Having caught them at Reading festival this summer (despite not being a ‘fan’) I can personally confirm they’re as visceral and ear splitting as ever – and they’re obviously not afraid of harnessing brand building power of a transatlantic agency - Read the article