Norwich\'s largest cinema has joined forces with Selesti to create on-big-screen advertising for the 40,000 visitors a month who use the exhibitor on Riverside. The deal means Selesti will exclusively produce pre-trailer advertisements at the cinema for the largest 6 screens, seating cumulatively 1500 guests.
In return, Odeon are able to offer advertisers award winning creative digital design to ensure their brand and message is communicated on the 25 foot plus blank canvas. The ads will appear from 31st October 2008 – coincinding with the launch of the new Bond film – Quantum of Solace.
In the future, Selesti plan to make more involved and complex campaigns possible to this relatively untapped local audience, including rich media animated and themed developing advertisements.