The team members at Selesti are regular gig goers, music lovers and generally an out and about sort - and it's great that we’re going to be producing the new Outline magazine website.
Design is well underway of the new site which will feature all the content available in the popular offline offering distributed throughout Norwich, Cambridge and further afield plus additional online-only reasons to visit.
Selesti were chosen by Outline to plan and design a best in class user experience, with a user interface that will be effortless to navigate. A bespoke, robust content management system will automatically categorise and cross-reference all events, articles, venues, bands etc. that are uploaded, so that on the front end visitors can follow intuitive journeys from a band’s review to the listings of where they’re on in your closest Outline city, to information about each venue and where to get a meal before and a drink after.
A key feature is the Google Maps Mashup where the users can navigate the map using search terms and refine where and what they are looking for, they can even draw a search on the map to find pubs, bars, shops, jobs and classifieds! Site members can upload their own events and create their own profile, uploading menus, photos, videos and search optimised text.
Members can also look forward to participating in User Generated Content by means of rating and reviewing any content on the site.
The magazine's recent successes mean we’re developing this website to be malleable and flexible, aware that new cities will soon come under the Outline tag and whose content will all be accessible through the same core site.
Websites in their market traditionally perform excellently in natural search results, and we're tailoring the content management system we deliver to ensure that is the case for Outline. We'll be developing using the highest recognised web standards and the vast majority of the content that’s uploaded will be automatically converted for user friendly URLs, relevant page titles etc. so their administrative users are optimising the text, images and video they’re adding without any additional manual steps.
The site launches in July 2011 - keep 'em peeled!