Norwich based creative digital agency Selesti has acquired the Search Marketing division of international Affiliate & Reward Marketing business Online Media Group (OMG).
OMG was founded in 1999 and successfully developed their SEO & Pay Per Click marketing services over the last decade, supplementing their core focus of Affiliate marketing. OMG have enjoyed substantial expansion of their Affiliate and Rewards business, both internationally, with offices now established in Delhi, Warsaw and Sydney, and in the UK, however, it had become clear to them there are distinct differences between OMG Search and the other divisions within their company.
Selesti launched in 2005 and has been growing rapidly, winning 25 awards along with places in both The Drum’s Top 100 UK agencies and the Recommended Agency Register’s Top 100 Outside London. Selesti provide an international client portfolio with digital strategy, ecommerce, branding and Web, App & Mobile development solutions. Selesti currently work with clients such as Pets At Home, Zoopla, May Gurney, The Youth Hostel Association, John Innes Centre and NHS. From 1st November 2012 the senior professionals from OMG Search will be joining Selesti’s team of digital specialists to significantly bolster their existing Search Marketing services. These services include Search Engine Optimisation, Pay Per Click, Social Media alongside Tracking & Anayltics.
The acquisition of OMG Search will be hugely beneficial to existing clients of both companies. Those already with OMG Search will continue their relationship with the same Account Management Team, whilst enjoying the complementary services and expertise which is the core business of Selesti, not previously available to them through one single digital agency partner. Ongoing projects and new clients of Selesti will enjoy an improved level of Search Engine Marketing and paid advertising experience to call upon and advise them, helping offer even greater return on investment than before.
CEO & founder of Selesti Ollie Blackmore says of the deal: "This opportunity came at a perfect time for us. We have implemented major growth plans and have just moved into new spacious offices. We have the capacity both logistically and with how well our business is performing to add this new division. We are now in every sense a full service digital agency. Not only are we acquiring a fantastic Search Marketing company, we are also recruiting for our growing App Development team having won exciting new clients in this area."