The British School of Motoring have appointed Selesti to manage their Pass Promise digital campaign. The driving school, part of the RAC family of companies has an offer of £50 off 10 driving lessons when booked through the telephone number on the bespoke landing pages that Selesti have created.
To send traffic to these pages, a Flash animated banner campaign has been crafted and executed, featuring the instantly recognisable BSM logo alongsie some seasonal Christmas imagery.
As with all marketing campaigns of this size for brands of this stature, full tracking and reporting has been made available to trace the customer journey from banner impression to lead conversion.
You can view the campaign details here