If you caught the first in the new series of the BBC’s Dragons’ Den you’ll know that Peter Jones has a new business partner; Ross Mendham from BareNaked Foods. Based in Norwich, Ross chose nearby digital agency Selesti, whose portfolio he has long admired.
BareNaked Foods, Ross’ brainchild since 2011, was conceived out of a passion for fitness and healthy eating. The business provides low carbohydrate, low fat and high protein nutritional products for those looking to get the best out of their fitness regime. Their products are also gluten free, making them ideal for those who want to eat dishes normally relying on pasta or noodles. You can see some of the meals that which can be nutritionally transformed thanks to Ross’ products on the recipes pages of the BareNaked Foods new website.
Selesti are always delighted to be associated with local success stories, and we’ve applied our extensive ECommerce web development experience to deliver a clean, easy to use website for BareNaked Foods which was braced for large volumes of traffic when he appeared on Prime Time television advertising the product name.
We have completely replaced the DIY site that Ross was selling on before, designing and developing a totally new online shop from the ground up. The features for launch were focussed around an unfussy user experience, both complementing the brand’s values and aimed at minimising basket abandonment.
As a full service Digital Agency we have also been engaging in a Search Engine Marketing strategy, based around the transmission date of the initial programme and capturing misspells/inaccurate searches as well as the direct traffic the Dragons’ Den episode was likely to generate. Our search team has expertise in both SEO and PPC, and we will be continuing a targeted campaign to help generate more traffic ongoing after the initial spike fades away, and ultimately, bring Ross more sales and Peter Jones more return on his investment.
You can read more details about the project, the services used and creative decisions made in our portfolio.
If you want to discover how a full service Digital Agency can help bring your entrepreneurial visions to life, or just want to know how the new office-wide noodle diet is coming along, then why not give us a shout today?