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Selesti To Inspire Young Digital Geniuses At BIMA Digital Day

Selesti will today be attending the BIMA Digital-Day project at Wymondham College, lending a hand with the mentoring of the next generation of digital geniuses. The event gives the opportunity for representatives from the digital industry and students to combine in a day long collaborative project, which is designed to fire imaginations and spark student interest in potential future careers. The 2013 Digital-Day is looking to be even bigger and better than the 2012 event, with over 100 digital agencies and 4,000 students signed up to participate.

‘Digital Creative’ has grown into a multi billion pound sector of the economy, helping to create an exciting new generation of entrepreneurs, and as a result the BIMA D-DAY project gives the opportunity for the digital industry and students to combine in a day long collaborative project. The aim of the day being to inspire and inform students about the limitless opportunities available in the world of digital.

If the latest figures are to be believed then our industry could become a vital part of the UK economy. Recent research looking at demand for digital and the available workforce concluded that we could be facing a shortfall of skilled staff of up to 750,000, prompting the authorities to act immediately - government initiatives are forecast to create around £7 billion pounds of related output by 2017. The research also claims that more in depth cooperation between government and the industry focused on improving education in schools could contribute a further £4 billion.

We will be providing professional know-how to help students take part in a National Challenge and learn how the digital creative industry work, with the BIMA D-Day project being a fantastic example of this strategy in action. On the 10th October across the country digital creative types will join school students to help them create digital projects and gain insights about the industry.

As part of this national challenge we've sent our brightest and best web developers to help with the technical side of things, with the team being led by Victoria who provides the organisational skills and commercial awareness. The day presents several different challenges to choose from including coding, design, App design and Social Media, all key aspects of the digital world.

BIMA is a fantastic opportunity for students to get close up and learn from digital professionals. We’ll be tweeting live from the event, so make sure you keep up with how the team get on by following us on Twitter.