The latest client to join the Selesti family is the Big Issue Foundation. We have been chosen to update their online presence, overhauling both their website’s design and digital marketing strategy. We are proud to add another organisation to the large selection of local and national charities on our roster, so to be selected as the digital agency for such a well recognised brand who carry out vital work is fantastic.
Selesti and The Big Issue Foundation have collaborated in the past when representatives from both mentored budding business minds as part of The City of London Young Entrepreneurs Tsu’Chu Biz Cup Final last year. That relationship has now developed, with our creative team presenting to them some of our bright ideas for how to make their online platform really stand out.
However, we also wanted to go further, and as a result briefed them on how we can ensure their inbound shiny new website is seen by as many generous members of the public as it can. As the primary aim of their site is to generate money for those on the streets that need it most, we decided to show them how to leverage the power of search marketing in their favour, through PPC advertising and SEO, so as to build traffic and engagement with their online brand.
But that’s still not everything, we are an integrated digital agency after all. Therefore our digital marketing and development teams put their heads together to come up with the best ways for the site to turn a curious visitor into a budding philanthropist as quickly and easily as possible. Conversion strategy is something we have perfected with many of our other clients; making increased traffic really count.
CEO of the Big Issue Foundation Stephen Robertson was keen to express his excitement for the project: "We are delighted that as impressive an agency as Selesti have chosen to support our website & digital development plans. They will add real value to the longstanding relationship we have with Symposium Digital. This value will turn into hard cash to help sustain our vital work with Big Issue vendors across the country".
We are looking forward to a building a successful client relationship with the Big Issue Foundation as we progress with the retainer, helping a charity that really makes a difference to people’s lives throughout the UK. If you want to find out more about how we can help you to make the most of your online presence, either through a redesign or digital marketing, then don’t hesitate to give us a shout!