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The Royal Norfolk Show is here - Sponsored by Selesti

The Royal Norfolk Show takes centre stage in our county this week, with all the finest things in Norfolk on display over 30th June and 1st July. Selesti are sponsoring this year's event and will be heading there from our Norwich office both days to enjoy the massive variety of attractions, stalls and activities on offer - so if you see us watching Galton Blackiston's cooking display or quizzing Norwich City's footballers then come over and say hello!

The event is the country's biggest two-day food and farming event and is steeped in local tradition, dating back to 1847, when the first shows began, hosted at Norwich and Swaffham in alternating years. This year's show will of course be at its permanent home - the Norfolk Showground - which we have just delivered a new website for allowing the staff there to control all ticket sales and booking along with manage their event administration online. We believe the sponsorship signals a mutual appreciation from one of the county's new technology companies to a show which champions Norfolk's history and champions the contemporary success of the trades and culture it originally made its name in.

A huge range of people will be taking in the show, with a definite focus on activities for the younger visitors with a children's area that features assault courses and sporting action close in the showground to those elements geared towards the more mature attendees, the village green and the flower and garden show.

One of the key factors of the event which Selesti is proud to be associated with is the show's support of our military. The Royal Logistics Corps Band will be making their debut appearance and then during the closing ceremony, RAF Marham and the Light Dragoons from near Robertson barracks at Swanton Morley will be part of the procession.

Selesti have a few foodies in our ranks and the Royal Norfolk Show is a great opportunity to taste the very best in local and regional produce, which has become increasingly important as food and drink has been even greater prominence by show organisers. The food hall, with demonstrations and displays, goes from strength to strength.

We have been actively looking to grow our support for local organisations, charities and events, and are sponsors of the Norfolk Lanes summer fayre (11th July), the Cancer Research UK Summer Ball (28th August) and earlier this year, the East Anglian Game and Country Fair (returning April 2011).