The UK Holiday Group have launched a new corporate brochure site recently, thanks to their Norwich digital agency down the road, Selesti.
This is the business' umbrella brand, which sits above their several holiday company sub-brands including Grand UK Holidays, Just for Groups and Sunrise Direct. The key objective was to have a reference point online for the corporate side of the UK Holiday Group, as to date there had only been a website for one of the sub-brands.
Selesti have designed the new site and then developed a content management system to enable their marketing team to keep it up to date. That includes the adding and editing of text, whole new pages which automatically update the site map, such as the Media section, with news and events which they have at a corporate level to release onto the site.
Another content managed element of the site is the Our People section. As part of this project to put a face to the business behind the individual holiday companies, they requested to be able to add profiles of all key members of staff. In their Careers section they can also add any vacancies that some up as and when they’re required.
We look forward to many more projects with The UK Holiday Group, next on the list and currently in production is the new site for sub-brand Just for Groups, which will include all the elements of their offline monthly newsletter including all latest speciality holidays, offers and competitions.