Search Engine Optimisation
Services
Increase rankings and visibility with SEO

Looking to improve your site's search rankings? We're a London SEO marketing agency, providing award-winning solutions for brands nationwide. We use proven methods to increase search visibility, so you can reach your goals while letting us do all the leg work. And we stay up to date with Google's algorithm updates, industry changes and the latest research so we always deliver you with up to date solutions.

Ready to increase your organic traffic?
Get in touch

Services:

Content
marketing

Content is a vital component of any search campaign. Having great content that conveys expertise, authority and trust will increase your search visibility for relevant terms.

We work with you to create a content strategy that works for your business goals, fully researching, briefing and writing pieces that people want to read.

Outreach & link
building

Signal to Google that your site is authoritative with links from other sites. Link building is a key component for getting your site to rank in the top of the Google search results.

We work with leading editorial publications to gain media placements for your brand, helping to grow your website's organic search visibility.

Technical
SEO

Technical SEO plays a vital role in the performance of your site. Ensuring the foundation of your site is optimised for search engines will improve its overall visibility.

Through on-site optimisation, technical tweaks and keyword research, we'll increase your rankings for the terms that matter and identify new traffic opportunities.

Discover more about our technical SEO process

User personas & intent

Keyword research is a crucial part of any SEO strategy. Combining this with understanding user intent and developing personas will boost your search rankings even more.

We'll carry out extensive user research and help you to understand their intent. So, not only will your message rank well, but it will also be shown to the people who matter most to your business.

User experience

UX design has a direct and powerful impact on your SEO rankings. User engagement metrics are used by search engines to determine your site's value.

Through iterative A/B testing and user-centred design principles, we'll determine the best site design and architecture for improved usability and increased conversions.

Award-winning SEO

Delivering above and beyond the results you expect to see from your search campaigns, we're proud to have won multiple awards for our SEO campaigns.

Our search campaigns have won multiple awards, including Best Optimisation at the RAR Digital Awards.

Find out more about our award winning campaigns

Why Us?

Agility

We're flexible, resourceful, and adapt quickly - iterating and tweaking to deliver commercial success.

Insight

We use research and data to identify and prioritise opportunities for growth for your situation.

Transparency

We work to clear objectives and processes, delivering the most clutter-free solutions - and we keep you in the loop with the whole time.

SEO landing Created with Sketch. Strategy How we work We’ll always kick things off with a discovery phase - this is the perfect chance to get to know you and your business, and the unique challenges you’re facing. Using our enterprise-level search tools, we’ll identify which challenges we need to help you overcome in order to meet your goals. With this information, we’ll create a bespoke project strategy that works for you, and outline this on an easy-to- follow roadmap. Planning & iterating The SEO landscape is forever changing, which is why we plan regular audits of your site and strategy to catch any potential issues or identify new opportunities. Working in an agile way means we are able to update plans and modify our approach to fit any ad hoc changes in your own strategy. We’ll regularly review our plans with you, meaning we’re able to quickly adapt to any shifts in your market or adopt any changes in your priorities. Measurement We’ll keep you in the loop with regular reports that are clear, transparent, and tailored to you. Because our actions are tied to your commercial objectives and targets, we’ll make it clear how our activity has helped you move closer to your goals. We’ll also highlight any new strategic opportunities that we think you could capitalise on to boost your success even further. At Selesti we understand there is no ‘one true way’ to solve a problem - every client and every customer needs a solution specific to them. Our process means we want to get to know you, so we can deliver a unique strategy that fits with your company goals. We like to work with you, not for you, which is why we’re always transparent with our SEO management. We believe this strong working relationship we have with Selesti has really been the key to our growth. Laura Fox, Internet Marketing Co-Ordinator, Learning Resources
M SEO landing Created with Sketch. How we work At Selesti, we understand there is no ‘one true way’ to solve a problem - every client and every customer needs a solution specific to them. Our process means we want to get to know you, so we can deliver a unique strategy that fits with your company goals. We like to work with you, not for you, which is why we’re always transparent with our SEO management. Strategy We’ll always kick things off with a discovery phase - this is the perfect chance to get to know you and your business, and the unique challenges you’re facing. Using our enterprise- level search tools, we’ll identify which challenges we need to help you overcome in order to meet your goals. With this information, we’ll create a bespoke project strategy that works for you, and outline this on an easy-to-follow roadmap. Measurement We’ll keep you in the loop with regular reports that are clear, transparent, and tailored to you. Because our actions are tied to your commercial objectives and targets, we’ll make it clear how our activity has helped you move closer to your goals. We’ll also highlight any new strategic opportunities that we think you could capitalise on to boost your success even further. Planning & iterating The SEO landscape is forever changing, which is why we plan regular audits of your site and strategy to catch any potential issues or identify new opportunities. Working in an agile way means we are able to update plans and modify our approach to fit any ad hoc changes in your own strategy. We’ll regularly review our plans with you, meaning we’re able to quickly adapt to any shifts in your market or adopt any changes in your priorities. We believe this strong working relationship we have with Selesti has really been the key to our growth. Laura Fox, Internet Marketing Co-Ordinator, Learning Resources

If you're really ambitious to evolve, you'll need a digital partner who can help you do and achieve much more - let's start talking.

Recent
client results

Lexham Insurance

85%

increase in organic traffic in year 1

62%

increase in organic traffic in year 2

Read case study

British Assessment Bureau

29%

increase in organic quote form enquiries

98%

growth in top 10 guide pages organic traffic

Read case study

Learning Resources

23%

increase in organic sessions

14 to 26

Trust Flow increase

Read case study

Hitachi

55%

increase in organic traffic

38%

increase in goal completions

Read case study

Want to know more?
See our case studies

A bit more info

- + Where are your offices based?

We have offices in both London and Norwich. You can find us in London at 199 Bishopsgate EC2M 3TY. Our Norwich office can be found at 27 St Giles Street NR2 1JN.

- + What is Selesti’s process for new SEO clients?

We always start with a discovery phase - creating a successful campaign means we need to know your companies plans, objectives and what we can do to help. From there we’ll work with you to outline the best strategy to reach your PPC goals. Moving forward, we take an agile approach, reporting to you every step of the way and communicating successes, changes and next steps. From here, every client is different and we create bespoke management that fits with you.

- + What happens if my brief changes?

We understand that markets change, objectives change and KPIs change, which is why we are always ready to alter our direction to match where you want to go.

- + How much of my time do you need?

We appreciate how busy your days can be, and we want you to be as involved as you want. Whether you’d like a weekly catch up, monthly calls or a quarterly check-in, we’ll keep to your schedule and timeframes.

- + How do you report back to clients?

We’ll report back to you with as much detail as you need, as often as you need it. All of our reports are tailored to our clients’ needs and based on their unique goals and objectives. For many of our clients, we deliver reports every month and review strategy every quarter, but we’re happy to work in whichever way is best for the needs of you and your organisation.

However often you want to receive your reports, we’ll remain in close contact at all times. We’re only an email or a phone call away. And if you’d like to catch up face-to-face, we’d love to welcome you to either of our London or Norwich offices.

If you're really ambitious to evolve, you'll need a digital partner who can help you do and achieve much more -
let's start talking.

Further reading

5 mins

SEO

Pagination, Click Depth and SEO

Instinctively, we all know about pagination. You’ve seen pagination links as clickable numbers and ‘Next / Previous' links on forums, online storefronts, blogs, image galleries and Search Engine...

4 mins

What’s the point of user personas?

Every business will have a set of user personas, both B2B and B2C. These invaluable segments will help you to prioritise marketing, design and usability across your website.

7 mins

SEO

The value of a link

Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).