As a premier digital marketing agency, we've attended plenty of events up and down the country that seek to provide organisations with advice and useful information about digital marketing. But we've always felt there was a lack of such events in Norfolk, so we decided to start a new event of our own!
A Selesti Masterclass is packed with digital experts, plenty of opportunities to network, all held in the spectacular Carrow Road stadium thanks to our partners at Norwich City FC. There's no better opportunity to supercharge your digital marketing!
But what can you expect from a Selesti Masterclass?
We partner with local organisations to bring you the very best guest speakers, with insights into how they used digital marketing to achieve amazing results. Previous speakers have included Sian Dennis, Digital Engagement Manager for Barclays Bank, who talked to us about Transformation in the Digital Age.
Gavin Beard, Head of Marketing for Norwich City FC, was also kind enough to tell us how digital marketing helped him to:
- extend the club's traditional marketing
- promote Carrow Road as an events venue
- globalise the brand by building international communities
We've also hosted Andy Lawn, Communications Officer at the John Innes Centre. He took us through how digital marketing helped the Centre:
- build a website for a variety of very different users
- encourage engagement with their content through quality UX and design
- boost its position in SERPs with a mobile-first design
We're looking forward to inviting even more guest speakers to our future Selesti Masterclasses. But these events have even more to offer!
Of course, it wouldn't be a Masterclass without digital experts on hand to share their experience and ideas! Our incredible team is available to answer any of your digital marketing questions, as well as delivering in-depth presentations on a variety of topics.
In February 2020, for instance, our Digital Account Manager, Elodie, talked us through the 5 5 digital marketing mistakes you're probably making (and how to fix them):
- Not questioning your data
- Not auditing your Google analytics
- Leaving SEO until last
- Not designing with the target customer in mind
- Failing to promote your content
And in November 2019, our Senior Outreach Manager, Jordan, has helped more organisations harness the power of outreach by showing them:
- how building links helps to boost your ranking in the SERPs
- how to go about building links
- the best tools to use to power your outreach
- functional and creative methods for creating your campaigns.
And in February 2020, Matt told us how to dominate search in 2020, explaining to attendees:
- how featured snippets work
- why featured snippets aren't scary
- how featured snippets can help you to dominate the search results.
These presentations are packed full of useful information and tips that you can start taking action on right away to take your digital marketing to the next level. But if you still have questions at the end of a presentation, or want to know more about a different topic, then you'll have the chance to quiz our experts too!
Networking (and drinks!)
We dedicate plenty of time to roundtable Q&As with your peers and with our digital experts. You can learn from each other, compare strategies and share tips, as well as ask our team anything you want to know about digital marketing. Conversation can range from discussing specific tools for specific needs, such as Answer the Public, to little-known tools for smaller organisations, such as Google Ad Grant accounts for charities, and even over-arching strategies you can use for your business.
All this learning is thirsty work, so there are plenty of snacks and drinks on hand, all provided by local partners.
Don't miss the next Selesti Masterclass!
It's free to attend a Selesti Masterclass and you're guaranteed to leave with loads of practical tips that you can apply to your digital marketing straightaway. To be sure you don't miss out on the next Masterclass, get in touch with us and we'll make sure you're first in line for a free ticket!