Google Analytics 4 was announced in October 2020. We’ve spent a few months getting to grips with everything it has to offer, and have summarised everything you need to know in this blog post.
In November 2019, Google released a huge new update to its algorithm called BERT. But while it will have a big impact, we’re already looking ahead to what Google will do next.
Thanks to bad or outdated advice, it's easy to make these digital marketing mistakes. Find out if you've made them and how you can reap the rewards by fixing them!
As Google gets smarter and smarter about understanding user intent and behaviour, your SEO efforts need to start incorporating UX design principles in order to dominate the search results.
Things move fast in digital marketing, so we've collected the experts to tell you which trends you need to watch out for and how to stay ahead.