SEO vs. PPC: Which should I be using, and when?
We take an in-depth look at the “SEO vs. PPC” debate, including pros and cons, when to use them, and how you can use both together.
Google Analytics 4: What is it, and should I be using it?
Google Analytics 4 was announced in October 2020. We’ve spent a few months getting to grips with everything it has to offer, and have summarised everything you need to know in this blog post.
What to expect from an SEO audit
Underlying SEO problems — from technical troubles to bad backlinks — can severely hinder your site’s organic search performance. We recommend an SEO audit to all businesses who join us as a digital...
The Google Algorithm Timeline
Google constantly updates its algorithm to improve the results it delivers to its end users. Keep track of all of these updates with our timeline infographic.
BERT & ERNIE: Google’s big update, and what comes next
In November 2019, Google released a huge new update to its algorithm called BERT. But while it will have a big impact, we’re already looking ahead to what Google will do next.
5 digital marketing mistakes you're probably making (and how to fix them)
Thanks to bad or outdated advice, it's easy to make these digital marketing mistakes. Find out if you've made them and how you can reap the rewards by fixing them!
Combining SEO & UX for ultimate search visibility in 2020
As Google gets smarter and smarter about understanding user intent and behaviour, your SEO efforts need to start incorporating UX design principles in order to dominate the search results.
Dominating search in 2020 with featured snippets
Space in the search engines results pages (SERPs) is becoming particularly crowded in 2020. Featured snippets represent a fantastic way to improve your organic traffic and dominate the SERPs.
What is a Selesti Masterclass?
How does a free digital marketing event with networking, guest speakers, and a host of digital experts sound? Well that's just what a Selesti Masterclass is!
Digital trends for 2020: what to watch out for, and how to stay ahead
Things move fast in digital marketing, so we've collected the experts to tell you which trends you need to watch out for and how to stay ahead.