Pagination, Click Depth and SEO
Instinctively, we all know about pagination. You’ve seen pagination links as clickable numbers and ‘Next / Previous' links on forums, online storefronts, blogs, image galleries and Search Engine...
The value of a link
Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).
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Is Google always right? Questioning the search giant
A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...
Visual search is the future: Optimising your images for search
Visual search has quickly become attractive for young people and brands. Find out more about visual search and how it can help your business.
We've built a new Chrome extension to make auditing easier
We're excited to reveal a new extension for Chrome that we've built to help digital marketers quickly flick through a list of URLs in Chrome.
Four Common SEO Mistakes to Fix Today
Search Engine Optimisation remains a mysterious area for many professional marketeers. This is partly due to its broad scope, covering everything from the technicalities of site setup to the...
4 common mistakes to avoid in Google Analytics
While Google Analytics is widely used and easy to learn, it’s difficult to master. It’s very easy to misreport your marketing data if it hasn’t been set up correctly. These are some of the most...
Why migrations matter to SEO
A new website is exciting. It’s a chance to resolve the headaches of an existing site, get ahead of competitors, and take advantage of new sales and marketing opportunities. But a migration is not...
How to fill your sales team's pipeline through SEO & PPC
How can brands get the balance right between casting the net wide and remaining relevant when it comes to filling the sales pipeline?
Integrating online & offline marketing to drive lead generation
Inbound marketing has proven itself as an incredibly effective way to attract website visitors and generate leads — but it can work even better as part of a larger strategy. So, what can your...
