Knowledge Hub

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4 mins

What’s the point of user personas?

Every business will have a set of user personas, both B2B and B2C. These invaluable segments will help you to prioritise marketing, design and usability across your website.

5 mins

Content Marketing

How thought leadership content impacts B2B purchase decisions

If you’ve ever dismissed thought leadership content, think again; the truth is that it has a bigger influence than you might otherwise assume.

7 mins

SEO

The value of a link

Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).

5 mins

Content Marketing

What is a content audit and why do you need one?

A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.

7 mins

Content Marketing

4 Things that B2B brands can learn from B2C

Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...

5 mins

Content Marketing

How the age of experience is shaping B2B marketing

Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.

8 mins

SEO

Is Google always right? Questioning the search giant

A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...

7 mins

Content Marketing

Choosing the right influencer for your marketing strategy

Influencer marketing can be highly rewarding for your brand, no matter the size of your budget. It is a strategy that targets audiences in the ‘awareness’ and ‘consideration’ stages in the journey...

5 mins

SEO

Visual search is the future: Optimising your images for search

Visual search has quickly become attractive for young people and brands. Find out more about visual search and how it can help your business.

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