Our Paid Search Campaign for QMS has impressed the panel of judges who had their work cut-out reviewing over 600 entries this year. We are incredibly proud of the hard work our Search team has put into transforming this campaign.
The ‘Use of Paid Search (PPC)’ focuses on campaigns with the best return on investment and growth campaign success.
QMS are a Norwich based B2B company who provide and implement management systems across a wide range of international businesses. They have helped implement in excess of 20,000 management systems in over 60 countries.
QMS appointed Selesti in 2014 to help them grow their online channel by way of a new website and integrated online marketing campaign.
This campaign included taking on an incumbent Google Ads PPC account which had no conversion tracking setup which made optimisation very difficult and calculating an ROI near impossible. The account had been stagnant for over a year and it wasn’t clear what results, if any were being delivered.
Selesti rebuilt the Google Ads account from the ground up in Jan 2015 and installed comprehensive conversion tracking using the latest technologies from Google.
Since relaunching the account, Selesti has managed to grow QMS’s inbound enquiries 236% in 1 year whilst almost halving the cost per enquiry, well exceeding targets.
The key to success on this campaign was always going to be accurate conversion tracking. It is nearly impossible to optimise a PPC account effectively where the targets are increasing conversions without conversion tracking installed.
Chris Gedge, Head of Paid Search at Selesti, said “We invest heavily in the best technology and intelligence tools to get results for our clients, combine that with our creativity and experience in Search Marketing; it’s great to be recognised for the results we deliver”
Having already built phase 1 of the QMS web application, we continue to bring success to this brilliant account and can’t wait to work on more exciting campaigns with the QMS team.
With our membership to the Norfolk and Suffolk Future50 businesses already in the bag alongside 5 nominations and win for Best Mobile at the RAR Awards this year, we’re getting great value out of those dinner jackets!
Finalists at The Drum Search Awards 2016, where Selesti were also shortlisted for best B2B PPC campaign for our work on QMS International Paid Search.
We are also looking forward to attending the national DADI Awards in October as finalists for ‘Use of Paid Search (PPC)’.