Rigby Group are a £2.4billion turnover organisation comprising 40 companies, active across 20 countries. Their traditional specialism was technology infrastructure and hosting, but in the last decade they've expanded rapidly through a diverse range of acquisitions, including hotels and regional airports.

The business embodies family values, has strong ethics and huge ambition to grow further, making them a perfect fit for Selesti as a client. All of the companies they've acquired are being nurtured to follow the same progressive change-embracing attitude which has served Rigby Group so well over the last 40 years.

The first campaign we carried out for one of the Rigby companies was for Capital Air Ambulance. The campaign was a brand awareness social media project, to test and identify which strategies and combinations of content would drive clicks and increase their reach.

Campaign highlights included:
- 109,000 people reached
- 1,700+ clicks
- 6 quote form fills
- Refined audience targeting
- Educational messaging
- Remarketing for maximum ROI

The Selesti team love the variety of challenges that working with such a diverse group brings, and we are looking forward to helping more of the Rigby family of companies achieve their digital ambitions in the coming months.