While we're no stranger to industry awards, this international competition celebrates the very best in SEO, PPC, Digital and Content marketing and we are thrilled with our nominations.
Our hat is in the ring for ‘Best Use of PR in a Search Campaign’ with Lexham Insurance and ‘Best Integrated Campaign’ with JD Pipes.
Here's what we did:
increase in return on advertising spend
increase in direct revenue
Despite having a strong offline presence. JD Pipes' online presence was lacking. Selesti’s objective was to increase online revenue through the eCommerce store.
To achieve this our strategy was 3-fold:
- to increase JDP’s organic search visibility, with a focus on technical SEO and on- and off-site content
- to turn an underperforming Google Ads account, which was making a loss, into a profitable one by rebuilding it from the ground up
- to improve content and user experience for key landing pages, maximising conversion rate across all channels.
Our campaign results included an incredible 870% increase in return on advertising spend and a 109% increase in direct revenue.
Speaking about Selesti’s performance Tom Moore at JDP said:
uplift in organic traffic
For Lexham Insurance our work produced a 234% uplift in organic traffic which, when competing against aggregator sites such as confused.com and comparethemarket.com, was no easy feat.
Our strategy was to target Lexham’s core audiences via online publishers, influencers and communities, as well as building brand awareness, brand mentions and backlinks to improve organic search visibility.
As you can see, we’ve already done the hard work delivering incredible results for our clients. There’s nothing left to do now but cross our fingers and hope for the silverware.
Winners will be announced on the 20th June at the Vigado Concert Hall in Budapest, located on the Danube Embankment in the heart of the capital city in Hungary. Keep your fingers crossed, and we’ll keep you posted!