Privacy Policy

  • Company name: The Definitive Agency Ltd (t/a Selesti)
  • Date implemented: 21st July 2023
  • Last reviewed: 21st July 2023

At The Definitive Agency Ltd (t/a Selesti), we care about your privacy. That’s why we only collect personal data if we have a good reason to do so. That’s also why we want to communicate transparently what we do with your personal data.

This Privacy Policy explains the types of information we may collect from you or that you may provide when using our Services. This Privacy Policy also describes practices for collecting, using, maintaining and processing information.

For the purposes of European Economic Area data protection law (the “Data Protection Law“), the data controller of the data processed through the Services is the Customer who makes available and grants access and use of the Services to anyone on its behalf. For data retained through the website or data processed not through the Services (i.e. contact details of potential customers or resumes sent to us from potential employees for the purpose of engagement with The Definitive Agency Ltd (t/a Selesti)), we are the controller (the “Controller”).

If you are an employee of a Customer that uses the Services, this privacy policy does not apply to you or your use of the Services. Please refer to your employer’s privacy policy, which applies to the collection, use, processing and retention of your personal information. Individual employees of our Customers who seek access to their data, or who seek to correct, amend, or delete inaccurate data should direct their requests to their employers who are using the Services. Our customers are able to remove and update personal information and data without our involvement.

Who are we?

The Definitive Agency Ltd (t/a Selesti) is a digital marketing agency.
The company behind Selesti is The Definitive Agency Ltd.
Our registered company number is 12256648, and our registered office is at Dragon House, 22 Unthank Rd, Norwich NR2 2RA.
Our VAT number is GB424615706.

For ease of reference, we will further refer to ourselves using “we'', “us”, “our” or “Selesti ”. “You”, “your” or “yours” means the organisation/individual using the Services
You can reach us at

Selesti are committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.
We may update this Policy from time to time. Please check this page occasionally to check that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Dragon House, 22 Unthank Rd, Norwich NR2 2RA.
Alternatively, you can telephone 01603 760767.

What type of information is collected from you?

  • Identifying information including name, company name and job title.
  • Contact information including email address and/or telephone number.
  • Billing information.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys.

How is your information used?

We will only use your personal information to administer your account and to provide the products and services you have requested from us.
Selesti will only use and disclose your Personal Information for the purpose for which you have provided it to us as determined at the time of collection or through your subsequent consent, including:

  • Giving you information about our products or services that you request from us
  • Managing our business operations (e.g. customer relationship management (CRM) system, opt-in marketing database, service desk, customer service and support system)
  • Our own company transactions
  • Recruitment
  • Fulfilling any other purpose for which you provide the Personal Information.

Who has access to your information?

Selesti employees will have access to your information when necessary to complete work on your behalf. We employ access controls in order to protect your data.
We may at times need to share your data with suppliers or freelancers. All of our suppliers, partners and freelancers are contractually bound to process your data in accordance with our own Privacy Policies.
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.

Your choices

It is your choice whether or not you wish to receive information from us. If you do not want to receive marketing communications from us then you can choose this option by ticking the relevant box when you complete the contact form on which we collect your information.
We will not contact you for marketing purposes if you have indicated that you do not wish to be contacted.

The when & the how: the methods we use to collect information

This is how we collect information from you when you use our Services:
You directly provide it to us. Some ways in which you do this are:

  • Complete and submit online forms to us;
  • Correspond with us;
  • Respond to our surveys; or
  • Install one of our browser extensions.

The technologies we and third parties use to provide content and applications. These services may collect or process your data automatically, including:

You may indirectly provide us with your information. The primary way that this occurs is through automatic data collection technologies that collect statistical (non-personal) information about your equipment, browsing actions and patterns to provide details about:

  • Traffic data
  • Location and IP address
  • Communication data
  • Resources accessed on the Services
  • Operating System
  • Browser

What is a cookie?

A Cookie is a text file that downloads and stores information about your visit to the device you are accessing the site from. The details of your previous visit are remembered for the next time you visit the website using that device
Cookies help Selesti improve the performance of the website as it remembers your preferences and we can make tweaks based on visitor behaviour and statistics. We sometimes place cookies on your device which help us serve relevant adverts to you when you visit other websites.

Types of cookies we use

The categories of cookies we use on the website and the function they perform is listed below.

Necessary cookies

These cookies are essential for the website to operate correctly and cannot be disabled without ruining the usability of the website. The law does not require us to ask consent to use these cookies and they will always be placed when you use this website.
N.b Where possible, we delete these cookies when you leave the website.

Functional Cookies

These cookies remember the choices you make on our website, improving your experience. We use them to display recommendations for you based on your past activity on the site. Functional Cookies may be required for actions such as watching a video.
Any data that these cookies collect is anonymised before being used for any other purpose– we don’t keep records of your data or track you personally, or monitor how you browse on other websites.
This information is not made available to other websites.
We also use third party cookies from companies such as Facebook and Twitter to allow you to share information via your timeline or by liking or sharing content.

Analytics Cookies

Analytics cookies are used to gather anonymous data on how visitors use the website.
They look at what pages are the most popular, how long visitors stay on them, if and when a user gets an error message and other similar useful data which we use to improve how the website works and make information easier to find. This data is anonymous and we cannot track you individually using analytics cookies.

Managing Cookies

Most web browsers allow you to control which cookies are accepted via a settings interface – we've listed a few helpful articles on this:

If the browser you like to use is not listed above, normally there is a ‘Help’ option on your browser to find out about how it handles cookies, or visit the site you downloaded it from for more information.
General Information about cookies
You can find more information about cookies at
The IAB provides information about Internet Advertising and your privacy at
If you would like to contact us about cookies please email us at
Managing Functional Cookies
Google provide information about their cookie and privacy policies including their YouTube service and G+ here
The Twitter privacy policy is available here

Managing Analytics cookies

Google Analytics provides a browser plugin to prevent their analytics cookies being placed or you can use your browser settings to disallow analytics cookies.

Tracking email communications

We use HubSpot to track our email communications. We do this to ensure that an email correspondence is delivered and delivered to a valid email address.

How we store your information

Selesti may send Personal Information to affiliates, vendors and other sub-processors as necessary for the Purposes.
Personal Information may be processed in a country outside the country in which it is collected, including the United States, European Economic Area, and the European Union.
Selesti uses the following third-party processors:

  • Hubspot (for marketing Purposes);
  • Indeed (for job applicant Purposes).

Processors will only process the data as instructed by Selesti and are not allowed to process the data any further than necessary for the Purpose for which it was collected.
In the event of any transfer outside of the European Economic Area/EU, such transfers take place in accordance with applicable European Union data protection rules under security conditions enabling the protection of the Personal Information.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Data retention

Selesti will only retain your Personal Data for a limited period of time. This will be for as long as we need it to fulfil the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Please contact us if you wish to know more about our data retention schedules.

How to access and update your information

If you think that the information we hold may be inaccurate, or you wish to view or delete the information we hold about you or your organisation, please contact us by email at or write to Dragon House, 22 Unthank Rd, Norwich NR2 2RA. Alternatively, you can telephone 01603 760767.

Using data for profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies to our website only. It is important to read the privacy policies of external websites. We cannot be responsible for the privacy policy and procedures of any other external website.

16 or under

If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Details on data security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorised access, use, alteration and disclosure.

Your rights

You may request us to send you a summary of the personal data processed about you. If you feel that your personal data has been processed incorrectly or incompletely, or if you feel that such processing was unnecessary, then you also can ask us to edit, supplement or erase your personal data from our databases. Under the applicable privacy legislation, you also have the right to the following:

  • Right to be forgotten - in certain circumstances, you can ask for the data we hold about you to be erased from our records. Bear in mind, if you ask us to erase your information from our records, we may purchase data in the future that contains your information. We can however mark it as “do not contact” therefore stopping any contact we may make to you.
  • Right to restriction of processing - where certain conditions apply to have a right to restrict the processing.
  • Right of portability - you have the right to have the data we hold about you transferred to another organisation.
  • Right to object - you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling - you have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review - in the event that we refuse your request under rights of access, we will provide you with a reason as to why. You have the right to complain.

If you feel we have failed to respond correctly to a request for information, you have the right to lodge a complaint about us to the UK Information Commissioner’s Office ( with the relevant authority in your country of work or residence.

If you have any further privacy concerns or if you want to exercise your rights, you can contact us via email on

Policy review

This policy was published by Derek O’Brien Selesti Lead Developer on 21st July 2023, and will be reviewed periodically on an annual basis.