Research shows that searchers click on paid search ads more than any other form of online advertising,
meaning it’s an essential tool to add to any business’ marketing mix.
Research shows that searchers click on paid search ads more than any other form of online advertising, meaning it’s an essential tool to add to any business’ marketing mix.
As the name suggests, Pay Per Click search marketing means you only pay when a prospect clicks on your ad. However, a unique advantage of this form of marketing is that Google and other PPC ad networks don’t just give out ad space to the highest bidders — they also reward the highest quality ads with lower costs. The better your ads and landing pages are, the higher your click-through rates and the lower your costs.
- Andrew Pumphrey, MD, QMS International
Selesti have proved an expert and committed partner, helping the business to grow its online marketing presence through a series of SEO, PPC and Social activities.
Tracking is the key to every successful paid search campaign. It is crucial that each potential point of conversion or transaction is accurately tracked to work out a return on advertising spend to hit a client’s KPIs and targets.
Our PPC campaigns are built and optimised around robust tracking to ensure every penny spent is producing a positive return. We are certified Google Partners and have access to a dedicated Google Account Manager, ensuring your accounts are included in the latest features and Betas before competitors.
Google Shopping ads allow eCommerce businesses to showcase their products with images and prices. Our talented PPC team will help ensure your most profitable products appear for relevant terms, driving return on investment with smart bid-optimisation and keyword choices.
Increase ROI, user retention and repeat purchases with remarketing. This technology allows us to target users who have engaged with your site, but not converted into a lead or sale, driving great results when properly implemented.
Remarketing helps you to reach customers who have visited your website or used your app. Repeat visitors can see your ads campaigns as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
As a Google Adwords Certified Partner, our search marketing team have many years of experience running successful Pay Per Click campaigns across platforms including Adwords, Bing, Facebook and other social media networks, looking after tens of thousands of pounds of ad spend each year.
Our paid campaigns are focussed on delivering ever-increasing returns on investment for our clients, thanks to our focus on cutting wasted spend and cost per lead, while simultaneously boosting performance through optimising bids, split-testing ad copy and other methods.
Clients tell us they love our honest, straightforward approach to delivering ROI with PPC advertising. Browse our case studies to see how our clients have benefitted from PPC management by Selesti, or get in touch now to discover how you could benefit.