increase in goal completions
Building a custom brochure site
We greatly improved the usability of Hitachi Digital Media Group's website by simplifying the user journey, reducing the number of clicks required for users to achieve their objectives. We wrote mobile digital brand guidelines for them to share with their Japanese HQ, and our search marketing team overhauled their existing page structure and a UX research exercise informed us how to reimagine their vast product categorisation and listing pages.
The redesigned product detail pages offer comprehensive info on all products, including features, specs, comparison tools alongside help & support for existing customers. All of that content is manageable via the Selesti bespoke CMS HQ module.
Selesti digested our complex brief and produced a modern website that our customers enjoy using. We love to work with the entire team and their great ideas.
Lucy Hearne, Hitachi Digital Media
Growing online presence and authority
We helped Hitachi Digital Media implement a content marketing plan to establish the brand as an authority on the use of projectors in education. This included social campaigns, articles and off-site content and helped Hitachi to build links and increase organic traffic by 55%.
We conduct bi-annual user testing to gain insight into how Hitachi’s intended audience interacts with the site, allowing us to identify potential navigational or content improvements.
Opening up to a European audience
We implemented browser detection to help users land on the relevant language, and made it easy to manually switch languages from the header. There are product, sliders, widgets and content per language and geographic region.
We worked with Hitachi's translation partner to populate content onto the site, but each language can also be managed and tailored via the CMS. We had to keep translations at the front of our mind when creating design concepts to ensure they could accommodate longer translations when added to the site.
Part of the multi‑language and localisation strategy meant providing a growth plan for Russia, where the search engine Yandex has a 60% market share. As Yandex highly values Russian domains, we set the Russian content up on a .ru site to gain visibility in this market.