Liaising closely with the client who understands their customer and user journey inside out, we worked from basic wireframes to create a responsive, refreshed version of their existing site within their fun & illustrative branding.
Alex Santana, Head of Direct Sales, Gadget Cover
The website has performed really well in customer reviews, with them raving about improvements to the usability of the site.
Internally, the Gadget Cover admin team now have a bespoke user friendly CMS to manage their hundreds of devices available to insure.
From the very day this site was launched we began tweaking the user journey to optimise conversion of potential customers. No website is ever "finished", and it's essential that we work closely with our clients to review analytical data of audience behaviour. We have adjusted several factors for Gadget Cover; the number of steps and fields requested in their purchase process, the layout for mobile vs desktop experiences and many more subtle variations. All is based on proven testing, which shows what has brought the greatest return possible on their investment in quality traffic.
increase in average order value
Following the roll out of the main web build, Gadget Cover have since invested in a retainer which has seen the introduction of custom links for affiliates, recurring payments for PayPal & Sagepay and regular usability tweaks all implemented to provide the optimum service to their customers.
With new devices and models always being released (we’ve recently added smart watch insurance to the portfolio) and the insurance industry being particularly heavily regulated, we have to ensure we're agile and on hand to accommodate swift turnaround times.
We’re also in the process of rolling out a fully translated, Portuguese version of the Gadget Cover site, with all of the same great features, functionality and easy to use CMS as the UK site. Drag and droppable content blocks allow Gadget Cover to easily manage pages in a visual way whilst retaining the brand's look and feel. Admin users can tailor content, imagery and offers for localised markets.
With plans to integrate a new CRM system in the near future, there’s no slowing down on the fantastic work we’ll continue to do with Gadget Cover in 2016.