Learning Resources

Creators of award-winning educational toys and games for school, at home or the workplace.

Learning Resources

Online sales target exceeded by

172% January 2016

We heard in the playground that the Selesti team love working with this particular client!

Learning Resources aim to inspire a life-long love of learning, our job is to find more potential customers across their various target audiences.

Recently we have been consulting with Learning Resources as they migrate to a new eCommerce site... just look at the results lower down this page!

Learning Resources

Our Search team have seen PPC traffic rise 52%, with revenue up 253%. Our SEO content strategy has also seen great results for Learning Resources, meta data amends and on-site content on product pages have meant that Learning Resources' rankings have improved in turn increasing traffic.

We strongly believe this strong working relationship we have with Selesti has really been the key to our growth.
Laura Fox, Internet Marketing Co-Ordinator, Learning Resources
35%

Conversion Rate

Year-on-year

24%

PPC Conversions

Year-on-year

30%

Total Revenue Up

Year-on-year

78%

Paid Traffic

Year-on-year

Learning Resources

42 mentions on 'mummy' blogs

With links pointing to the Learning Resources website.

A key part of our off-site content strategy is connecting with Mummy bloggers as well as teaching blogs and sites, and building relationships with these. Our strong relationship with Learning Resources means we truly feel an integral part of their team; and our "product testing" ensures we are always up to date with the latest toys and games to hit their site.

Recently we have been consulting with Learning Resources as they migrate to a new eCommerce site. Our digital marketing team have helped with technical SEO such as 404s and redirects, and our UX and design talent have been focused on conversion rate optimisation in their checkout process. We utilised video user testing to analyse how visitors are using the site, and scrutinised their analytics to make sure all our recommended changes and split testing suggestions were based on proven data.

Client

Learning Resources

Services

  • Content Strategy
  • Conversion Rate Optimisation
  • Digital Strategy Consultancy
  • eCommerce
  • Paid Search Marketing
  • Search Engine Optimisation
  • Social Media Advertising
  • UX Analysis

Campaign Team

  • Owen Melbourne
  • Katy Crouch
  • Susie Kabuiku