Creative, paid, social & content marketing strategies for this manufacturing giant through a complimentary mix of digital disciplines; SEO, content, PPC, creative & development
On original target
Over 12 months
On original figure
I believe the sign of a good agency is being able to have the confidence to let them get on with their job knowing it will be completed with the same level of care as if I were to do the work myself.
Linx Printing Technologies are a Cambridge-based company trading worldwide. You see their handiwork every time you're in a supermarket. Their technology, machines & devices create coding (think barcodes, best before dates and the like) that end up on pretty much every product we buy. Their clever machines mark directly onto plastics, glass, metal, card, rubber, paper and even cables.
We work with Linx on their industry targeted campaigns throughout the year, with a tried and tested content strategy on-site and off-site.
Linx's 'Voice Of The Customer' research gives us the insight to create infographics and write blogs which engage and inform the audience, and design SlideShare presentations to highlight key messages. We connect industry professionals with this content on social platforms, and have seen great success with industry specific showcase pages on LinkedIn.
Off-site we have developed a link-building strategy which drives relevant audiences to learn more from Linx. Our approach has proven to work, as we have achieved fantastic results - improving goal conversion rate by 56.67% compared to last year from organic traffic.
Our PPC campaign in 2014 saw a 236% Return On Investment (ROI). Linx is part of the Danaher Group, and their senior management outlined targets such as capturing 160 leads. We surpassed this number by achieving 293, an impressive 83% up on the original goal! Beyond this we've implemented lead capture on downloads resulting in an additional 767 leads.
The design services we provide Linx has recently evolved to include campaign infographics, email marketing templates, and direct marketing print ads.
LINX Printing Technologies
Search Marketing, PPC & Development Campaign Generating B2B Leads
Search Marketing Retainer For Our Favourite Educational Toys & Resources eCommerce Brand