LINX Printing Technologies

Creative, paid, social & content marketing strategies for this manufacturing giant through a complimentary mix of digital disciplines; SEO, content, PPC, creative & development

LINX Printing Technologies

Pay Per Click

236% ROI

Leads

83% UP

On original target

Organic traffic

40% UP

Over 12 months

Goal conversions

56% UP

On original figure

I believe the sign of a good agency is being able to have the confidence to let them get on with their job knowing it will be completed with the same level of care as if I were to do the work myself.
Richard Whiting, Marketing Specialist, Linx Technology

Creating and converting targeted leads for a market leading international manufacturing brand.

Linx Printing Technologies are a Cambridge-based company trading worldwide. You see their handiwork every time you're in a supermarket. Their technology, machines & devices create coding (think barcodes, best before dates and the like) that end up on pretty much every product we buy. Their clever machines mark directly onto plastics, glass, metal, card, rubber, paper and even cables.

We work with Linx on their industry targeted campaigns throughout the year, with a tried and tested content strategy on-site and off-site.

Linx's 'Voice Of The Customer' research gives us the insight to create infographics and write blogs which engage and inform the audience, and design SlideShare presentations to highlight key messages. We connect industry professionals with this content on social platforms, and have seen great success with industry specific showcase pages on LinkedIn.

Off-site we have developed a link-building strategy which drives relevant audiences to learn more from Linx. Our approach has proven to work, as we have achieved fantastic results - improving goal conversion rate by 56.67% compared to last year from organic traffic.

Our PPC campaign in 2014 saw a 236% Return On Investment (ROI). Linx is part of the Danaher Group, and their senior management outlined a target number of leads, which we surpassed this number by achieving an impressive 83% up on the original goal! Beyond this we've implemented lead capture on downloads resulting in a further increase in ROI.

The design services we provide Linx has recently evolved to include campaign infographics, email marketing templates, and direct marketing print ads.

Client

LINX Printing Technologies

Services

  • Content Strategy
  • Digital Strategy Consultancy
  • Paid Search Marketing
  • Search Engine Optimisation
  • Web Design & Development

Campaign Team

  • Richard Evans
  • Tom Parsley
  • Seb Atkinson
  • Katy Crouch
  • Chris Gedge