10 Years

A decade-long partnership, as the digital driving force behind their continued growth in the UK and internationally.

A Healthy Success Story

Natures Menu are Europe's leading experts in natural, raw dog and cat food.

The responsive web design & development we produce for them works perfectly across all devices and browsers - enabling their increasingly mobile audience to checkout.

The website Selesti delivered is an integral part of our business strategy for breaking into new European markets and driving increased brand awareness.
- Emily Cannon, Marketing Manager

Multi Language
& Currency

Since 2012 the export business has grown from £116,000 to £1m with contracts in place to see this rise to £2.5m in 2016. The business exports to the Netherlands, Ireland, and Denmark, with new markets in Finland, Sweden, Croatia, and Greece, becoming active this year.

Selesti were tasked with helping their business serve this international demand. We have created 9 Magento websites within the UK and across Europe.

International eCommerce

Based upon market research and our digital marketing consultancy, each country has been allocated their own Natures Menu domain and website for CRO and SEO benefit.

Magento was the ideal platform to provide them with the multi-lingual and currency controls they needed.

9 magento websites 9 magento websites

Hands On Digital Marketing

We are working with Natures Menu to help provide a successful migration from their old site to a completely new eCommerce platform. With this in place, there will be a continuing effort to improve the user experience of the site and producing outstanding content that thrills and educates their audience. The sum of all of these efforts are being carefully measured to prove both their short and long-term value.

Referral Vouchers

Customisable delivery options & choose your own delivery date

Feefo Reviews

Find your nearest stockist

Tailored eCommerce

Natures Menu have been selling online for over 10 years, so it was important that their tens of thousands of regular home delivery customers were provided with all the functionality they're used to enjoying.

In addition to utilising some great Magento extensions from existing providers to meet their requirements, we’ve introduced some nifty plugins and customisation ourselves which we will be offering via the Magento Connect Marketplace for free (we’re nice like that).

This work includes a Feeding Guide Calculator, enhanced CMS page editing functionality and taming a complex set of delivery rules into an easy to manage and use module.

Natures Menu


Natures Menu


  • Conversion Rate Optimisation
  • Digital Strategy Consultancy
  • eCommerce
  • Magento
  • Search Engine Optimisation
  • Web Design & Development

Campaign Team

  • Jamie Cotton
  • Emily Cox
  • Tom Parsley
  • Clare Britton