A decade-long partnership, as the digital driving force behind their continued growth in the UK and internationally.
Natures Menu are Europe's leading experts in natural, raw dog and cat food.
The responsive web design & development we produce for them works perfectly across all devices and browsers - enabling their increasingly mobile audience to checkout.
Since 2012 the export business has grown from £116,000 to £1m with contracts in place to see this rise to £2.5m in 2016. The business exports to the Netherlands, Ireland, and Denmark, with new markets in Finland, Sweden, Croatia, and Greece, becoming active this year.
Selesti were tasked with helping their business serve this international demand. We have created 9 Magento websites within the UK and across Europe.
Based upon market research and our digital marketing consultancy, each country has been allocated their own Natures Menu domain and website for CRO and SEO benefit.
Magento was the ideal platform to provide them with the multi-lingual and currency controls they needed.
We are working with Natures Menu to help provide a successful migration from their old site to a completely new eCommerce platform. With this in place, there will be a continuing effort to improve the user experience of the site and producing outstanding content that thrills and educates their audience. The sum of all of these efforts are being carefully measured to prove both their short and long-term value.
Once the flagship UK site is launched, we'll be commencing integration with their order fulfilment and delivery system, accounts software and CRM.
We will be bypassing some of the CMS controls within Magento to achieve this 'Best of breed' approach that Natures Menu have chosen to run their back office operations.