Our team has halved the cost of generating leads online for this ISO accreditation organisation through complimentary digital marketing services.
We rebuilt their website in a responsive framework prior to Google's April 2014 mobile update, and rewrote their site content to increase organic SEO rankings.
Through a collaborative mix of PPC, SEO & social media, we've generated some impressive stats.
When we are finalists for well‑recognised industry awards, it's proof that a PPC campaign is in safe hands when it's looked after by Selesti.
Our team scooped a nomination for best PPC after increasing overall conversions from Google PPC traffic by 236% (Jan 2015 to Jan 2016).
Conversion rate has increased from 5.45% to 8.25% thanks to our account optimisations, ad testing, a new responsive mobile site and continual landing page improvements.
Importantly, although overall media spend increased over this time, we saw a 42% reduction in cost per conversion, remaining well under their target.