Support Adoption
for Pets

Long Term Digital Partner

Closely allied to Pets at Home, Support Adoption For Pets are the charity that rehome the most pets annually, and they’ve trusted us as their digital partner for over five years. We’ve designed and built two bespoke websites for them, and provide ongoing creative and digital marketing on retainer.


Increase in Organic traffic


Bounce rate down

1.5 minutes

Increase on average session

Social Campaigns

DEA Logo

Best Social Media Campaign 2014

RAR Logo

Best Social Media Campaign 2014

Each Christmas we launch a social media campaign for Support Adoption For Pets, and in 2015 the second digital #SantaPaws project produced great results. We improved on the previous years’ messaging and introduced new ways to donate via mobile and Facebook app.

The idea is a simple one – you make a donation and share a picture of your pet saying they’ve donated a Christmas dinner to an animal spending the festive season in a rehoming centre.

Total Facebook reach for the campaign was 1,498,999 from 1st Dec until 4th Jan, and the total ROI for online donations reached 338% from the £2,500 ad spend — and that’s without the mobile text donations received through Just Giving!

DEA Logo

Best Social Media Campaign 2015

RAR Logo

Best Social Media Campaign 2015

Their account management is second to none; they take their time getting to know us, our aims for the future and develop robust and creative plans to ensure that we hit our targets.
Justine Quirk, Communications & Partnership Executive at Support Adoption For Pets

Find your new pet

Our web design work for SAFP has helped to put smaller independent animal rescue centres on the map. On the new SAFP site, the process of becoming listed as a rescue centre within the interactive Pet and Centre map is greatly simplified. Centres can customise their online profiles and showcase specific pets. Having a profile page for each pet has substantially increased social engagement and shares.

Now the largest rehoming charity in the UK

when Selesti commenced working
with them, they were third behind
Cats Protection and RSPCA

Support Adoption for Pets

We love working with charities to exceed their digital goals, especially when it comes to animal welfare. Support Adoption For Pets have been a brilliant client for over 4 years and have gone from strength to strength and it's great to share in their magnificent achievements.

The results speak for themselves, within 2 years SAFP are now the largest rehoming charity in the UK, overtaking other great charities Cats Protection and RSPCA.

The new site now provides a huge resource of information to people looking to adopt pets, a vast and rich resource centre and an easy means to make donations.

We conjured up a great interface to encourage more donations, even down to each rescue centre; the Blue Peter-esque Totaliser! This gives people an immediate view as to how much is left to raise through donations and has proven to drive more fundraising efforts.

Extensive UX improvements have been made across the entire site including optimisation to be mobile friendly (now accounting for over 60% of the traffic to the site (and keeping those nice folks at Google happy).


Pets At Home


  • Conversion Rate Optimisation
  • Digital Strategy Consultancy
  • eCommerce
  • Paid Search Marketing
  • Search Engine Optimisation
  • Web Design & Development

Campaign Team

  • Owen Melbourne
  • Matt Rogowski
  • Tom Parsley
  • Shaun Wall
  • Seb Atkinson
  • Clare Britton
  • Katy Crouch
  • Chris Gedge