Content Strategy & Audits

Grow reach, build traffic and establish your authority with a content marketing strategy.

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Services:

Content audits

We perform qualitative analysis of your website content to determine its relevance, value, and place in the user journey. We then use our data insights to identify content gaps, consolidation opportunities and untapped potential for growth.

Content planning

New site? We’ll examine your existing content, then plan out a complete list of pages for the new site, with SEO, and your business goals in mind. We’ll work to your brand guidelines, user personas and tone of voice documents if you have them, and help you produce them if you don’t.

Content marketing

We plan, develop & maintain editorial content that helps you reach your business objectives, meets your users’ needs, and satisfies their search intent. We’ll then begin a structured distribution and amplification process to get your content in front of relevant audiences.

GroupStrategyHow we workA content strategy always has a purpose — whether that’s to raise awareness, generate demand, or solve a different business problem — and its success depends on how well this objective is defined. Every campaign begins with research and planning, and using data from our enterprise-level search tools, we uncover the insights that will drive your online success.MeasurementOur monthly reports are clear, transparent, and tailored to what’s relevant to you. All our activity is tied to your goals, targets and KPIs, and when we discuss your progress each month, we’ll explain how our actions have helped you move closer to your objectives, as well as sharing any new strategic opportunities.Implementation90% of pages on the first page of Google are over a year old — so the publication of a piece of content is just the beginning of its journey. After your content goes live, we’ll work to amplify its reach and track its performance over time, reporting back on its success and demonstrating its importance to your overall digital marketing strategy.
Group 2How we workA content strategy always has a purpose — whether that’s to raise awareness, generate demand, or solve a different business problem — and its success depends on how well this objective is defined. Every campaign begins with research and planning, and using data from our enterprise-level search tools, we uncover the insights that will drive your online success.90% of pages on the first page of Google are over a year old — so the publication of a piece of content is just the beginning of its journey. After your content goes live, we’ll work to amplify its reach and track its performance over time, reporting back on its success and demonstrating its importance to your overall digital marketing strategy.StrategyImplementationOur monthly reports are clear, transparent, and tailored to what’s relevant to you. All our activity is tied to your goals, targets and KPIs, and when we discuss your progress each month, we’ll explain how our actions have helped you move closer to your objectives, as well as sharing any new strategic opportunities.Measurement
Group 3We believe this strong working relationship we have with Selesti has really been the key to our growth.TestimonialLaura Fox, Internet Marketing Co-Ordinator, Learning Resources
Group 3We believe this strong working relationship we have with Selesti has really been the key to our growth.TestimonialLaura Fox, Internet Marketing Co-Ordinator, Learning Resources

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