Knowledge Hub
The value of a link
Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).
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What is a content audit and why do you need one?
A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.
4 Things that B2B brands can learn from B2C
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...
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How the age of experience is shaping B2B marketing
Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.
Is Google always right? Questioning the search giant
A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...
Choosing the right influencer for your marketing strategy
Influencer marketing can be highly rewarding for your brand, no matter the size of your budget. It is a strategy that targets audiences in the ‘awareness’ and ‘consideration’ stages in the journey...
Visual search is the future: Optimising your images for search
Visual search has quickly become attractive for young people and brands. Find out more about visual search and how it can help your business.
We have built a new Chrome extension to make auditing easier
We're excited to reveal a new extension for Chrome that we've built to help digital marketers quickly flick through a list of URLs in Chrome.
Four Common SEO Mistakes to Fix Today
Search Engine Optimisation remains a mysterious area for many professional marketeers. This is partly due to its broad scope, covering everything from the technicalities of site setup to the...
