At Selesti, we agree that monitoring design trends can be useful, but you should only follow the trends that make sense for your brand.
Every business will have a set of user personas, both B2B and B2C. These invaluable segments will help you to prioritise marketing, design and usability across your website.
If you’ve ever dismissed thought leadership content as useful only for awareness, think again; the truth is that it has a much bigger influence than you might think.
Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.
A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...