Knowledge Hub

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4 mins

Content Marketing

Why micro influencers help create a winning influencer strategy

They say bigger is better, but in the case of influencer marketing, the opposite is often true. Here’s how you can make the most of your influencer marketing efforts and the metrics you should...

3 mins

The Value of User Testing

Have you ever been frustrated by a website? Maybe it was just so full of information it was hard to find what you were looking for, or perhaps you spent ages completing a form, then accidentally...

9 mins

Five Core Local SEO Factors for 2021

Back in 2019, it was reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not...

2 mins

Content Marketing

Why word choice matters

One synonym might seem as good as another, but copywriting is a subtle art. Find out how careful word choice changes good copy into great copy.

4 mins

Google SERP Update: Get Extra Info About Domains in Search Results

This week Google published an article on its blog informing users of the update and what it means. Below we’ve given our own round up of what this update looks like in the SERPs, along with the...

9 mins

Solar powered remote web development

With remote working fast becoming part of our normal daily routines and potentially having an impact in the way we work in the future, we find ourselves faced with new ways to maintain being...

4 mins

TikTok - Marmite of Marketing

TikTok seems to be a little bit like Marmite: you either love it or hate it. Find out why there's more to love than to hate.

6 mins

eCommerce

Optimising your eCommerce site: Testing

Although there are eCommerce best practices, following these exactly may not lead to the best results. The only way to truly understand what’s best for your users is with systematic and continuous...

3 mins

On-site best practice for eCommerce stores

Whether you’re just about to launch your first online ecommerce store, or you’ve been operating for years, it’s important to continually optimise your website.

7 mins

Optimising your eCommerce site: Research

Wherever you are with your site, whether you’ve just launched your very first pages or you’ve been operating for years, ongoing research is vital for ensuring success.

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