Knowledge Hub
Pagination, Click Depth and SEO
Instinctively, we all know about pagination. You’ve seen pagination links as clickable numbers and ‘Next / Previous' links on forums, online storefronts, blogs, image galleries and Search Engine...
Why you should take 2019 digital design trends with a pinch of salt
At Selesti, we agree that monitoring design trends can be useful, but you should only follow the trends that make sense for your brand.
What’s the point of user personas?
Every business will have a set of user personas, both B2B and B2C. These invaluable segments will help you to prioritise marketing, design and usability across your website.
How thought leadership content impacts B2B purchase decisions
If you’ve ever dismissed thought leadership content as useful only for awareness, think again; the truth is that it has a much bigger influence than you might think.
The value of a link
Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).
.svg)
What is a content audit and why do you need one?
A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.
4 Things that B2B brands can learn from B2C
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...
.svg)
How the age of experience is shaping B2B marketing
Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.
Is Google always right? Questioning the search giant
A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...
