Knowledge Hub

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3 mins

Content Marketing

How to build press coverage and get links (Webinar on Demand)

In a recent Digital Surgery webinar, Carrie Rose revealed how to build press coverage and get links, and in this blog post, we roundup all the important points.

4 mins

SEO

Google Analytics 4: What is it, and should I be using it?

Google Analytics 4 was announced in October 2020. We’ve spent a few months getting to grips with everything it has to offer, and have summarised everything you need to know in this blog post.

3 mins

5 Must Have Shopify Features

Shopify is one of the world’s largest ecommerce platforms for a reason. They constantly innovate their service, making an excellent easy to use platform and app that has some great features out of...

2 mins

April Fools' Day Roundup

We were concerned it might be rather difficult to spot the genuine April Fools’ Day jokes this year, especially when the last 12 months have given us so many great laugh out loud moments that...

3 mins

Progressive Web Applications

A progressive web application (PWA) is a web application, or website, that takes advantage of new APIs in the web browser to deliver a native app experience on a user’s device.

5 mins

Mindfulness in the workplace

Did you know that you experience over 6000 thoughts per day? It is not surprising therefore that a 2010 Harvard study found that 47% of the time people were not fully engaged or focused on the task...

5 mins

Understanding Search Intent: The Meaning Behind the Keywords

If you work in the digital world, you will have heard of SEO. Optimising your webpages for search is one of the best (and free) ways to get users to interact with your site. But, if you’re...

4 mins

Content Marketing

Why micro influencers help create a winning influencer strategy

They say bigger is better, but in the case of influencer marketing, the opposite is often true. Here’s how you can make the most of your influencer marketing efforts and the metrics you should...

3 mins

The Value of User Testing

Have you ever been frustrated by a website? Maybe it was just so full of information it was hard to find what you were looking for, or perhaps you spent ages completing a form, then accidentally...

9 mins

Five Core Local SEO Factors for 2021

Back in 2019, it was reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not...

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