Knowledge Hub

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5 mins

SEO

Pagination, Click Depth and SEO

Instinctively, we all know about pagination. You’ve seen pagination links as clickable numbers and ‘Next / Previous' links on forums, online storefronts, blogs, image galleries and Search Engine...

4 mins

Why you should take 2019 digital design trends with a pinch of salt

At Selesti, we agree that monitoring design trends can be useful, but you should only follow the trends that make sense for your brand.

4 mins

What’s the point of user personas?

Every business will have a set of user personas, both B2B and B2C. These invaluable segments will help you to prioritise marketing, design and usability across your website.

5 mins

Content Marketing

How thought leadership content impacts B2B purchase decisions

If you’ve ever dismissed thought leadership content as useful only for awareness, think again; the truth is that it has a much bigger influence than you might think.

7 mins

SEO

The value of a link

Link building is a vital part of SEO. Without links, the web is not really connected at all — it’s just a whole lot of isolated points (a bit like space, without the constellations).

5 mins

Content Marketing

What is a content audit and why do you need one?

A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.

7 mins

Content Marketing

4 Things that B2B brands can learn from B2C

Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...

5 mins

Content Marketing

How the age of experience is shaping B2B marketing

Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.

8 mins

SEO

Is Google always right? Questioning the search giant

A glance at the SEO blog scene will reveal dozens of ‘experts’ offering advice which essentially parrots Google’s guidelines. This is fine, in most cases. However, if you’re a natural sceptic with...

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