Selesti twice as effective with two Effective Digital Marketing Award nominations

Our focus is always on providing effective, results-driven campaigns for our clients, so we’re delighted to announce that we’ve been nominated for two Effective Digital Marketing Awards:

• Most Effective Tech Platform for our work with King Edward VII’s Hospital
• Most Effective Integrated Campaign for our work with JD Pipes

The Effective Digital Marketing Awards are awarded by the people behind Masterclassing, the industry leader in hosting intimate, conversation-driven digital marketing events across the globe. We’ve attended a number of their events and given a number of talks which have gone down a storm.

Here’s what we did to be recognised for these awards:

King Edward VII’s Hospital

King Edward VII’s Hospital wanted a new, clearer website for their users. They also wanted an efficient way for their consultants to handle new leads, as well as maintain their credentials and information on the new site.

We took three important steps to help the Hospital reach its goals:

• design a clear, uncluttered website that was easy to navigate
• implement a powerful search tool so that users could find exactly what they were looking for
• build a custom Customer Relationship Manager to assist with managing new leads

Thanks to the close working relationship between our design and development teams, we were able to create a new website that matched functionality with clear and beautiful design.

We also built our custom CRM, which we named Apollo, to be seamlessly integrated with the new site. This meant that new leads fed directly into Apollo and were quickly allocated to the correct consultant.

It also meant that any changes made to a consultant’s information would automatically update the website, so that users always had the correct information at their fingertips.

All of these efforts led to an incredible 200% increase in new enquiries, all of which benefited from the efficiencies provided by Apollo. Read our case studies to find out more about our custom CRM, and how we built the new website for King Edward VII’s Hospital.

JD Pipes

JD Pipes’ key goal was to increase online revenue through their eCommerce store, so we developed a strategy that approached the goal from multiple angles:

• increase JD Pipes’ overall visibility via organic search
• attract new customers with profitable Google Ads
• boost conversions via content marketing

This multifaceted strategy meant that we were working on different aspects of the sales funnel at the same time, which resulted in a massive 72% boost to JD Pipe’s online revenue! Find out more about how we achieved this fantastic result by reading our case study.

Working towards great results

Achieving fantastic results for our clients is reward enough for us, but we’re still delighted that our work has been recognised with these fantastic nominations. The Effective Digital Marketing Awards will be announced 9th July, so keep your fingers crossed and we’ll let you know the results!