We have become a close partner to Linx over many years, supporting them with digital marketing across multiple departments and disciplines.
The international company specialises in coding and marking solutions for producers within the manufacturing industry (think the machines behind barcodes, best before dates and the like).
These solutions can code and mark directly onto plastics, glass, metal, card, rubber, paper and even cables.
Our PPC campaigns for Linx UK have been hugely successful. To date we’ve seen a 99% increase in form submissions year on year and a 117% increase in conversions this year from PPC traffic.
We also work with Linx in their overseas territories, setting up international campaigns via Google Ads, targeting growing markets, like India, for the business.
Off-site, we’ve developed a link-building strategy to drive relevant audiences to learn more from Linx. Our approach is proven to work internationally: we’ve achieved a 31% increase in organic traffic year on year for Linx India.
Linx's 'Voice Of The Customer' research provides insight that enables us to create content which engages and informs each target audience. We connect industry professionals with this content, on leading and highly relevant websites and social platforms — including industry-specific showcase pages on LinkedIn.
The launch of Linx’s new website has been a core focus. Working alongside Linx’s development team, we ensured page templates and site structure met best practices for SEO. We worked closely with Linx to ensure a smooth and successful migration providing technical SEO consultancy for each stage of the re-build.
Bespoke SEO training for Linx’s global distributors
Not only are we able to support Linx’s internal team, we’ve also helped them improve the effectiveness of their global distributor network — an essential component of Linx’s go-to-market strategy.
Together with Linx, we held a two-day marketing summit with their EMEA distributors in Vienna, training distributors on essential SEO and digital marketing skills. Using our years of experience working with Linx, we were able to present tried and tested advice and guidance to the delegates, specific to their industry.
The outcome has been a closer connection with the distributor network, with distributors benefitting from a greater understanding of up to date digital marketing methods.