The challenge

Funkin Cocktails wanted to update their existing Magento 1 site and build something that would integrate with their ERP system Greentree so they could better manage stock levels on-site.

Our approach

We took an agile, MVP approach to build and helped Funkin Cocktails prioritise functionality requests during scoping, so that core functionality would be live in time for their deadline.

Our design team created mood boards, mapped out user journeys for both customer types, and created designs to refresh the look and feel, while also delivering UX improvements. The old site had a few SEO niggles — we picked up issues, like faceted navigation, during a technical audit of the old website — that we made sure were rectified as part of the new Magento build process.

The results

  • Website now integrates with Funkin’s stock management system
  • A better use experience for both B2B and B2C customers
  • 18% increase in organic traffic year on year

What Funkin say

Selesti.com Testimonial - Ecommerce from Selesti Ltd on Vimeo.