Indigo Swan site on a mac

Conversion-focused web design

Indigo Swan wanted a new website that both told their story and generated targeted B2B leads more effectively. Due to the minimal bespoke functionality required, and the need for a content-managed system, WordPress would be the perfect fit.

Their in-house talent presented the web design to Selesti’s User Experience (UX) team to review, refine, and determine how to optimise conversion rate.

Pathfinder: Customer dashboard & contract research tool

When a business’ energy contract is up, Indigo Swan’s Pathfinder tool helps them to pro-actively collect data from every potential supplier in the region and find a better deal for their energy pricing.

It also acts as a customer portal, so businesses can manage their account, monitor suppliers, submit meter readings, and validate bills.

Due to Indigo Swan’s specific requirements, we created a bespoke platform, based on our versatile in-house CMS HQ technology. This enabled us to deliver a tailored and unique user journey for their account managers and administrators, automating as many previously manual processes as possible.

The front end of Pathfinder offers customers a personalised walkthrough of their current energy accounts. All of their supplies, contracts and meter information can be easily digested thanks to animated charts and graphs, bringing dry subject matter to life. Pathfinder even won the ‘Most Innovative’ category in the the energy consultancy industry’s coveted TELCA awards.

Pathfinder on an ipad

The Supercharged treatment

We invited Indigo Swan into the studio to give them the full Supercharged Day consultancy treatment, with five of their team joining us to investigate new ways of overcoming their commercial and logistical pain points.

A lot of the ideas generated that day went into the new website brief — like improvements to Pathfinder that are being rolled out and added in stages, plus some longer-term options such as meter reading apps and other ways to help them stay ahead in such a competitive market.