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4 mins

Content Marketing

The “Big 5”: The best blog topics that generate traffic, leads and sales

In this blog post, I’m going to tell you everything I know about a book and methodology called “They Ask, You Answer”, and the “Big 5” business blog topics that will create astronomical growth for...

3 mins

Content Marketing

How to build press coverage and get links (Webinar on Demand)

In a recent Digital Surgery webinar, Carrie Rose revealed how to build press coverage and get links, and in this blog post, we roundup all the important points.

4 mins

Content Marketing

Why micro influencers help create a winning influencer strategy

They say bigger is better, but in the case of influencer marketing, the opposite is often true. Here’s how you can make the most of your influencer marketing efforts and the metrics you should...

2 mins

Content Marketing

Why word choice matters

One synonym might seem as good as another, but copywriting is a subtle art. Find out how careful word choice changes good copy into great copy.

5 mins

Content Marketing

5 email marketing trends for 2020

How do you get your emails opened, read and ultimately achieve that all important click through on your CTA? Here is an overview of 5 trends in email marketing to help you elevate your email strategy!

11 mins

Content Marketing

Social media strategy for B2B (and how to make it a success)

Social media is a powerful tool that could give you the edge over your competitors. Find out how to put together your B2B social media strategy.

6 mins

Content Marketing

Building your brand authority with social media

When you think of top companies, branding is a very important signal for creating the right impression in the mind of their audience.

5 mins

Content Marketing

How thought leadership content impacts B2B purchase decisions

If you’ve ever dismissed thought leadership content, think again; the truth is that it has a bigger influence than you might otherwise assume.

5 mins

Content Marketing

What is a content audit and why do you need one?

A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.

7 mins

Content Marketing

4 Things that B2B brands can learn from B2C

Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...

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