How thought leadership content impacts B2B purchase decisions
If you’ve ever dismissed thought leadership content as useful only for awareness, think again; the truth is that it has a much bigger influence than you might think.
What is a content audit and why do you need one?
A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.
4 Things that B2B brands can learn from B2C
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...
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How the age of experience is shaping B2B marketing
Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.
Choosing the right influencer for your marketing strategy
Influencer marketing can be highly rewarding for your brand, no matter the size of your budget. It is a strategy that targets audiences in the ‘awareness’ and ‘consideration’ stages in the journey...
Elevating your content in the age of E.A.T
E.A.T stands for expertise, authority and trustworthiness, which are the most important characteristics of high quality content, according to Google’s Quality Rater Guidelines. Here are the steps...
How marketers can make the most of GDPR
We have a unique opportunity here to wipe the slate clean and rebuild the foundations of our relationships with customers — but how exactly should we go about it?
A brief introduction to content clusters
It might sound like a breakfast cereal marketed to copywriters, but a content cluster is actually a topic modelling structure whereby related content is ‘clustered’ around a central pillar page.