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7 mins

Content Marketing

Elevating your content in the age of E.A.T

E.A.T stands for expertise, authority and trustworthiness, which are the most important characteristics of high quality content, according to Google’s Quality Rater Guidelines. Here are the steps...

5 mins

Content Marketing

How marketers can make the most of GDPR

We have a unique opportunity here to wipe the slate clean and rebuild the foundations of our relationships with customers — but how exactly should we go about it?