How to build press coverage and get links (Webinar on Demand)
In a recent Digital Surgery webinar, Carrie Rose revealed how to build press coverage and get links, and in this blog post, we roundup all the important points.
Why micro influencers help create a winning influencer strategy
They say bigger is better, but in the case of influencer marketing, the opposite is often true. Here’s how you can make the most of your influencer marketing efforts and the metrics you should...
Why word choice matters
One synonym might seem as good as another, but copywriting is a subtle art. Find out how careful word choice changes good copy into great copy.
5 email marketing trends for 2020
How do you get your emails opened, read and ultimately achieve that all important click through on your CTA? Here is an overview of 5 trends in email marketing to help you elevate your email strategy!
Social media strategy for B2B (and how to make it a success)
Social media is a powerful tool that could give you the edge over your competitors. Find out how to put together your B2B social media strategy.
Building your brand authority with social media
When you think of top companies, branding is a very important signal for creating the right impression in the mind of their audience.
How thought leadership content impacts B2B purchase decisions
If you’ve ever dismissed thought leadership content, think again; the truth is that it has a bigger influence than you might otherwise assume.
What is a content audit and why do you need one?
A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.
4 Things that B2B brands can learn from B2C
Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...
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How the age of experience is shaping B2B marketing
Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.
