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6 mins

Content Marketing

Building your brand authority with social media

When you think of top companies, branding is a very important signal for creating the right impression in the mind of their audience.

5 mins

Content Marketing

How thought leadership content impacts B2B purchase decisions

If you’ve ever dismissed thought leadership content as useful only for awareness, think again; the truth is that it has a much bigger influence than you might think.

5 mins

Content Marketing

What is a content audit and why do you need one?

A content audit is a vital step in planning your marketing strategy. Without one, you could be missing out on opportunities to optimise your site and drive commercial results.

7 mins

Content Marketing

4 Things that B2B brands can learn from B2C

Let’s face it, coming up with marketing campaigns for a B2B audience is tough. It can be hard to get your audience excited when your product is an underground drainage pipe, a batch coding machine,...

5 mins

Content Marketing

How the age of experience is shaping B2B marketing

Agile businesses that consistently deliver experiences that set them apart, at all stages of the B2B buying journey, are the ones that achieve longevity.

7 mins

Content Marketing

Choosing the right influencer for your marketing strategy

Influencer marketing can be highly rewarding for your brand, no matter the size of your budget. It is a strategy that targets audiences in the ‘awareness’ and ‘consideration’ stages in the journey...

7 mins

Content Marketing

Elevating your content in the age of E.A.T

E.A.T stands for expertise, authority and trustworthiness, which are the most important characteristics of high quality content, according to Google’s Quality Rater Guidelines. Here are the steps...

5 mins

Content Marketing

How marketers can make the most of GDPR

We have a unique opportunity here to wipe the slate clean and rebuild the foundations of our relationships with customers — but how exactly should we go about it?

6 mins

Content Marketing

A brief introduction to content clusters

It might sound like a breakfast cereal marketed to copywriters, but a content cluster is actually a topic modelling structure whereby related content is ‘clustered’ around a central pillar page.